Moods of Norway is known to throw extravagant parties. Last Friday, the brand hosted their annual SS party, where they also celebrated the launch of their new children’s collection and a new collection of sports wear. Founders Simen Staalnacke and Peder Børresen had both come to greet their visitors at the party, held at their own flagship store in Hegdehaugsveien. Moods of Norway's parties is a tradition that attracts a swarm of people from the fashion industry. Partygoers kept busy dancing, mingling, and instagramming. All while sipping on Norwegian themed drinks. When earlier interviewed about the challenging year Moods of Norway recently went through, Staalnacke replied: “Our parties are about creating experiences. That has never been more important than now”. Text by Alexandra Eldby. Photos by Caroline Indiane Brodshaug.
Text by Alexandra Eldby / Photos by Caroline Indiane Brodshaug